Meta Description: Discover why Wild One is the most talked-about pet brand. From the Wild One harness to travel carriers, treat pouches, and toys—here’s everything you need to know before you buy.
The Walk That Changed Everything
Picture this: You’re at the dog park. Every pup looks the same—generic nylon harnesses, faded leashes, toys that have seen better days. Then they walk in. A dog strutting in a harness so sleek it looks like it belongs on a runway. A leash that complements the owner’s outfit. A carrier that turns heads. And you think to yourself: Why can’t my dog look that good?
Here’s the thing—it can.
Wild One—the pet lifestyle brand that’s disrupting the boring, beige world of pet supplies—has made it their mission to answer that exact question. Launched in 2018 with over 72 items across five categories, this design-forward company has taken the pet world by storm. And if you’ve been searching for the perfect Wild One harness, a Wild One pet carrier that’s actually stylish, or a Wild One leash that doesn’t scream “I gave up on life,” you’re in the right place.
Whether you’re a new pet parent or a seasoned dog owner looking to upgrade, this guide covers everything you need to know about the Wild One brand—from their iconic harnesses and carriers to treat pouches, toys, and grooming essentials. Let’s dive in.
What Is Wild One? More Than Just a Pet Brand
Wild One isn’t your average pet supply company. As they put it themselves: “Boring isn’t in our DNA”. The brand was founded on a simple but revolutionary idea: pet products should look as good as they feel.
The Mission
Wild One is on a mission to make life with dogs and cats look as good as it feels. They create design-forward, innovative products that empower pets and their people to walk, travel, play, and live in style.
In a world where pet gear often prioritizes function over form (or vice versa), Wild One bridges the gap. Every product is developed with a function-first perspective because, as they say, “looks nice” only matters next to “works well”.
The Founders
Wild One was co-founded by Veronica Becchetti, Adam Danker-Feldman, Minali Chatani, and Bill Wells. These industry insiders saw a gap in the market: pet parents craved products that were both functional and fashionable. So they took matters into their own hands.
The Wild One Difference
What sets Wild One apart from competitors? A few key things:
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Quality, design, and functionality are core focuses
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Products are painstakingly tested, sleek, tangle-free, easy to clean, and super durable
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They work with labs to meet performance, chemical, and mechanical reliability standards—even replicating a dog bite for toy strength testing
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The brand is a NBC Select Pet Award winner across multiple categories
The Wild One Harness: The Crown Jewel
Let’s be honest—the Wild One harness is what put this brand on the map. And for good reason.
What Makes It Special
The Wild One harness is soft, stretchy, and resilient. It’s a cushioned, lightweight harness that’s simple to secure and easy to link up with. But the real magic is in the details:
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Adjustable neck and chest to fit all shapes and sizes
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Three leash attachment points—including one for the neck for head-shy dogs
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Extra padding to prevent chafing
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Quick-snap buckle closures for easy on and off
Real Reviews from Real Pet Parents
The love for the Wild One harness is real. One reviewer shared: “I’ve been using Wild One harness for 4 years, I absolutely love it, I love the design, how easy it is to put it on your dog and take it off, love that I can wash it. My dog comfortable even on longer outings”.
Another customer raved: “If I was a dog, I would want this harness”—calling it soft neoprene that’s very durable and high quality.
Business Insider even named the Wild One harness their top pick for small dogs, praising its easier-to-handle hardware, extra padding, and lighter weight.
Pro Tip: The harness comes in a variety of gorgeous colors—from classic Cocoa and Blush to Lilac, Moonstone, Spruce, and Strawberry. Yes, your dog can match your outfit.
Wild One Leashes: Walk in Style (and Comfort)
A great harness deserves an equally great leash. Wild One delivers on multiple fronts.
The Classic Waterproof Leash
The Wild One waterproof leash is crafted from super-strong, soft-touch, all-weather materials that are dirt- and odor-resistant. It’s comfortable to hold and easily wipes clean.
Key features:
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Snap hooks at both ends allow for easy length changes or quick tie-ups
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Coated nylon strap keeps the leash safe from water damage and damp, smelly conditions
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Perfect for everyday outings or muddy adventures
The Hands-Free Rope Leash
For the active pet parent, the Wild One hands-free leash is a game-changer. This versatile 4-in-1 rope leash adapts to four modes:
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Crossbody—for jogging or hiking
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Waist-worn hands-free—for when you need your hands
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Traditional short handle—for close control
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Traditional long handle—for relaxed strolls
The length adjusts seamlessly using a silicone slider, and it can handle dogs up to ~80 lb. One reviewer raved: “This Hands-Free Rope Leash Makes Every Dog Walk Feel Effortless”.
Wild One Pet Carriers: Travel in Style
Whether you’re commuting, flying, or just running errands, the Wild One pet carrier collection has you covered.
The Travel Carrier (Airline Compliant)
The Wild One travel carrier is the home away from home your dog deserves. It’s airline-approved, spacious, and comfortable.
Features include:
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Breathable mesh walls for ventilation
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A dual-use leash/shoulder strap
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An interior cushion that folds out into a travel mat
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Not recommended for dogs over 16 lbs (7 kg)
The Everyday Carrier
For daily use, the Wild One everyday carrier is a standout. It’s made with a 100% recycled knit body (from 80 water bottles!).
Key features:
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Dual-length carrying straps
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4 pockets for belongings
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A machine-washable mat
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An interior safety clip
One reviewer noted: “The overall construction of the bag is fantastic. It’s well made, sturdy and comes in beautiful colors”.
The Everyday Pet Carrier (Cotton Version)
For those who prefer natural materials, the cotton Everyday Carrier is made from durable canvas and natural cotton. It features a top zipper closure, head cut-out design for visibility, multiple pockets, and a removable, washable interior mat.
Wild One Collars: The Finishing Touch
The Wild One collar is the perfect complement to any harness or leash. Made with a super-strong flex-poly strap, these collars are comfortable and functional for all-weather use.
What sets them apart:
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Dirt and odor resistant
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Easy to use and simple to clean
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Carbon-coated steel D-rings to reduce tag noise
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Zinc alloy buckles for durability
Available in a rainbow of colors and sizes, the Wild One collar is built for everyday comfort and all-day wear.
Wild One Treat Pouch: The Ultimate Walk Accessory
The Wild One treat pouch is the brand’s first wearable for humans—and it’s genius.
This spacious pouch is a throw-on-and-go style that can fit your personal belongings and treats for your pet. It features:
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A 100% recycled knit body (made from 10 water bottles!)
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A built-in poop bag dispenser
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A treats compartment and space for personal belongings
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An adjustable strap that can be worn as a cross-body or fanny pack
One reviewer from CNN called it essential: “That’s why I always bring this Wild One pouch on every single walk. It has multiple pockets to keep different treats and poop bags organized, and I really like the magnetic closure, which ensures treats won’t spill out”.
Wild One Toys: Playtime Reimagined
Wild One’s toy collection proves that playtime can be both fun and functional.
Tennis Tumble
The Wild One Tennis Tumble is the ultimate puzzle toy for pup development. It promotes challenging, independent play for medium to large dogs.
The toy features a hollow tube shape and a trapped tennis ball inside. Your dog’s job is to figure out how to free the ball—providing hours of mental stimulation.
“The Tennis Tumble is Wild One’s first-ever enrichment toy and an absolute lifesaver for remote working pup parents”.
Bolt Bite
The Wild One Bolt Bite is the ultimate chew toy. Features include:
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A reinforced center for durability
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Two elbows for engaging paw-play
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Open ends for hiding treats
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Made of natural, pet-safe rubber
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Top-rack dishwasher safe
Twist Toss
The Wild One Twist Toss is the ultimate fetch toy. It bounces unpredictably for active play and has space to hold chews or your pup’s favorite spread for a post-play treat. You can even freeze it with your pup’s favorite spread for a longer-lasting snack.
Triangle Tug
The Wild One Triangle Tug was built for tug-of-war and multi-dog play. It features:
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Two shapes and two textures
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A reinforced core and rope for tug-of-war pros
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100% natural rubber with a reinforced core for added strength
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100% natural cotton rope with reinforced stitching
Wild One Grooming: Keep Your Pup Fresh
Rinseless Shampoo
The Wild One rinseless shampoo is a waterless formula that’s:
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Vegan and hypoallergenic
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99.4% natural
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Paraben and sulfate (SLS) free
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Made without artificial colors or fragrances
Just shake, spray, and rub to help deodorize and maintain a healthy coat.
Conditioning Shampoo
The Wild One conditioning shampoo gently cleans and conditions while nourishing skin and coat. It’s 99.8% natural and minimizes itching and dry skin.
Grooming Wipes
The Wild One grooming wipes are made with soothing coconut water and aloe vera. They gently clean skin and coat, removing dirt and minimizing odor. Plus, they’re biodegradable and hypoallergenic.
Wild One Cat Collection: Yes, Cats Too!
In June 2026, Wild One officially launched their first-ever cat collection. Instead of simply adapting dog products, the brand created categories that address how cats play, eat, sleep, and explore.
The collection includes:
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Cat Bolster Bed
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Cat Slow Feeder
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Cat Placemat
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Slanted Cat Bowl
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Harnesses, collars, toys, feeding essentials, beds, and more
Key Insights: Why Wild One Stands Out
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Design-forward thinking: Wild One proves that pet products can be both beautiful and functional.
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Sustainability commitment: From recycled water bottles in carriers and treat pouches to biodegradable wipes and plant-based poop bags, Wild One walks the walk.
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Quality testing: Products are tested to meet performance, chemical, and mechanical reliability standards.
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Community focus: The brand raises awareness for animal rescues to help pets find their forever homes.
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Versatility: From the 4-in-1 hands-free leash to carriers with dual straps, Wild One products adapt to your lifestyle.
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Easy maintenance: Most products are easy to clean—from dishwasher-safe toys to wipe-clean leashes and harnesses.
Where to Buy Wild One
Wild One products are available through multiple channels:
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Official website: wildone.com
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Petco
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Chewy
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Amazon
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REVOLVE
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Target
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Bloomingdale’s
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Free People
Frequently Asked Questions
Is the Wild One harness worth it?
Absolutely. With extra padding to prevent chafing, three leash attachment points, and a lightweight, adjustable design, the Wild One harness consistently receives top marks from pet parents and experts alike. Business Insider named it their top pick for small dogs.
What size Wild One harness should I get?
Wild One harnesses feature adjustable neck and chest components to fit all shapes and sizes. Check the brand’s size guide on their website or at retailers like Petco for exact measurements.
Is the Wild One carrier airline approved?
Yes! The Wild One travel carrier is airline-compliant and features breathable mesh walls, a dual-use leash/shoulder strap, and an interior cushion that folds into a travel mat.
Is Wild One a good brand?
Wild One is an NBC Select Pet Award winner across multiple categories. The brand is known for its quality, design, and functionality. Products are painstakingly tested, sleek, tangle-free, easy to clean, and super durable.
Does Wild One make products for cats?
Yes! In June 2026, Wild One launched their first-ever cat collection featuring beds, slow feeders, placemats, bowls, harnesses, collars, toys, and more.
Is Wild One sustainable?
Wild One is committed to sustainability. Their Everyday Carrier is made from 80 recycled water bottles. Their Treat Pouch is made from 10 recycled water bottles. Their grooming wipes are biodegradable, and their poop bags are plant-based.
How do I clean my Wild One harness?
Wild One harnesses can be spot cleaned or gently washed. Many users report success with simple washing. Always check the care instructions for your specific product.
What colors does Wild One offer?
Wild One products come in a stunning array of colors including Cocoa, Blush, Lilac, Moonstone, Spruce, Strawberry, Seafoam, Navy, and more.
Final Thoughts: Is Wild One Right for You?
If you’re tired of boring pet products that sacrifice style for function (or vice versa), Wild One is a breath of fresh air. The brand has managed to do what many thought impossible: create pet gear that’s genuinely beautiful and genuinely functional.
Whether you’re looking for a Wild One harness that turns heads at the dog park, a Wild One pet carrier that makes travel a breeze, or a Wild One leash that adapts to your lifestyle, this brand delivers.
The proof is in the pudding—or rather, in the paws. With millions of happy pet parents, award-winning products, and a commitment to sustainability that goes beyond buzzwords, Wild One isn’t just a brand. It’s a movement.
So go ahead. Be a Wild One. Your dog will thank you.
